Techniques for improving adsense performance.

Welcome to a step-by-step guide to making the most out of AdSense.

My name is Mel Ann and I am an account manager on the AdSense team in Sidney Australia.
Together with my colleague Tim we'll be running through a guide to successful AdSense optimization.

One of the great things that Mel Ann and I we love about our job , is helping publishers maximize their Adsense performance via the optimization program.

The two aims of the program are:

1) Increase your AdSense revenue and

2) Improve your community's experience on your web site.

The optimization guide that follows is all about these two goals.

Five Steps To Optimizing AdSense.

Mel Ann: Let's go through the steps for optimizing your web pages.

These five steps will take you through a complete optimization. And they are a good starting point for you to improve your AdSense performance. As optimization specialists,Tim and I go through these steps when looking at all our publishers accounts.

• Firstly we analyze the content of a web page and determine how your users view the content.
• By using custom channels we also find out which ad units are performing or underperforming, by looking at the channel data available.
• Then we determine the optimum ad formats and placements of your ads such as color, position and size.
• We also make sure that you are getting the most out of having multiple ad units on a page.
• And by checking and measuring the results from when you implement it you will be able to say whether your optimization have made a difference to your AdSense performance.
  

For more details refer following links.
http://www.masternewmedia.org/news/2008/06/25/improve_adsense_performance_stepbystep_video.htm
http://www.youtube.com/watch?v=WpPX4A78jqg